SEO Techniques For Using Flash In A Website.

Nowadays, most flash content cannot be seen by search engines or sometimes it is only seen to only a limited extent. This is because search engine robots see a file within the overall page source code but cannot see the structure of the navigation within it. Only some text content will be visible and the rest is just read as graphics, and cannot be indexed.

The best way to create search engine friendly version of your flash content and still show the content is to use SiFR (Scalable Inman Flash Replacement). It is an open source JavaScript and Adobe Flash dynamic web fonts implementation, which enables the replacement of text elements on HTML web pages with Flash equivalents infact the usage of this has been approved by Google on their blog.

How SiFR works with Flash:

First of all, let us assume that you have embedded flash within the overall first page or else you have to again integrate flash into HTML first. Once the standard HTML page which includes flash is reached, a JavaScript function is run which first checks that Flash is there and looks for the tags which you have designated for it.

If the user does not have flash installed or if JavaScript is turned off, the HTML page will be displayed as normal (without the flash content) and there is nothing further to be seen. However, if Flash is installed and JavaScript is turned off, the browser will view the source code of your page and will look for SiFR elements. After this the script creates Flash movies of the same dimensions and displays them on top of the original location.